About 1xBT
An independent sports intelligence platform. We produce match analysis, tactical breakdowns, and sports education for fans who want to understand the game more deeply.
Our Mission
1xBT was built on a straightforward belief: sports fans deserve analysis written by people who genuinely understand what they're watching — not engagement-optimised content produced for algorithmic distribution.
Every article we publish is written by a named analyst with domain expertise, reviewed for factual accuracy, and produced under a clear editorial policy that separates our journalism from our commercial relationships. We are funded in part by affiliate partnerships, which we disclose transparently and which have no influence on our editorial content.
We do not publish tips, predictions intended to influence wagering decisions, or content designed to mislead readers about the inherent uncertainty of sporting outcomes. Our editorial mandate is education and analysis — nothing more.
Editorial Values
Education First
Every piece we publish is written to inform, not to sensationalise. We explain our reasoning and cite our sources.
Editorial Independence
Our analysis team operates independently from our commercial relationships. No affiliate deal influences a single editorial judgment.
Global Coverage
Football, basketball, tennis, esports, and MMA — we cover the major sports and competitions that matter to a global audience.
Transparent Team
Every article carries an author byline with role and declared affiliations. We stand behind our work.
Editorial Team
Marcus Chen
Editor-in-Chief
Football & Basketball
12 years covering professional football across Premier League, La Liga, and Champions League. Formerly with The Athletic.
James Whitfield
Senior Football Analyst
Tactical Analysis
UEFA A License coach turned journalist. Focuses on tactical systems, set-piece analysis, and managerial trends.
Lena Vasquez
Basketball & Esports Correspondent
NBA & Competitive Gaming
NBA beat reporter for 7 years. Transitioned into esports coverage in 2021, covering CS2, Valorant, and League of Legends.
Dr. Sarah Okonkwo
Data & Statistics Lead
Sports Analytics
PhD in Applied Statistics. Builds the quantitative frameworks that underpin our match analysis and performance metrics.
Our Commitments
Get in Touch
For editorial queries, corrections, partnership enquiries, or feedback, we're reachable at: