Privacy Policy
We respect your privacy and are committed to transparency about how we handle personal data. This policy explains our practices in plain language.
Last updated: June 3, 2025 · Questions? legal@1xbt-mobile.com
Contents
1. Introduction & Controller Identity
1xBT Sports Intelligence ("1xBT", "we", "us", "our") operates the website located at 1xbt-mobile.com. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website.
For the purposes of applicable data protection legislation (including the EU General Data Protection Regulation "GDPR" and the California Consumer Privacy Act "CCPA"), 1xBT Sports Media is the data controller. Contact details are provided in Section 13.
2. Data We Collect
Information you provide directly:
- Newsletter subscriptions: email address, optional name and preferences
- Contact form submissions: name, email, and message content
Information collected automatically:
- Server log data: IP address, browser type, operating system, referring URL, pages visited, time on page
- Cookies and similar tracking technologies (see Section 7)
- Aggregated analytics data (see Section 6)
Information from third parties:
- Referral data passed by social media platforms when you click through to our Site
- Affiliate conversion confirmations (we receive notification of qualifying actions but not your personal details from partner platforms)
3. How We Use Your Data
We use collected information for the following purposes:
- Newsletter delivery: Sending our weekly briefing and editorial updates to subscribers. You may unsubscribe at any time via the link in any email
- Site improvement: Analysing how readers engage with content to improve navigation and editorial quality
- Security: Detecting and preventing fraudulent activity, spam, and technical abuse
- Legal compliance: Meeting obligations under applicable laws and regulations
- Affiliate attribution: Tracking qualifying referrals in compliance with our affiliate programme agreements
We do not sell, rent, or lease your personal data to third parties for their own marketing purposes.
4. Legal Basis for Processing (GDPR)
For users in the European Economic Area, we process personal data on the following legal bases under Article 6 GDPR:
- Consent (Art. 6(1)(a)): Newsletter subscriptions and non-essential cookies — you can withdraw consent at any time
- Legitimate interests (Art. 6(1)(f)): Security monitoring, fraud prevention, and site analytics
- Legal obligation (Art. 6(1)(c)): Compliance with applicable laws and regulatory requirements
6. Analytics & Third-Party Services
We use Google Analytics to understand traffic patterns and reader engagement. Google Analytics collects anonymised usage data including page views, session duration, and traffic sources. IP addresses are anonymised before processing. You can opt out using the Google Analytics Opt-out Browser Add-on.
We may also use Cloudflare for security and performance, which processes request metadata in transit. Each provider operates under its own privacy policy and, where applicable, Standard Contractual Clauses for international transfers.
8. Data Retention
- Newsletter subscriber data: retained until you unsubscribe or request deletion
- Server log data: retained for up to 90 days for security purposes, then deleted
- Analytics data: retained in aggregated form for up to 26 months per Google's default retention settings
- Affiliate tracking cookies: expire as described in Section 7
- Contact form submissions: retained for up to 12 months unless required longer for legal purposes
9. Your Rights
Depending on your jurisdiction, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal data ("right to be forgotten")
- Portability: Request your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Restriction: Request restriction of processing in certain circumstances
- Withdraw consent: Withdraw consent to email marketing at any time via the unsubscribe link
- CCPA opt-out: We do not sell personal data. California residents may confirm this in writing
To exercise these rights, contact privacy@1xbt-mobile.com. We will respond within 30 days. EU residents who believe their rights have been violated may lodge a complaint with their local supervisory authority.
10. Children's Privacy
This Site is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us immediately at privacy@1xbt-mobile.com and we will delete it promptly.
11. International Data Transfers
Some of our processors (including Google Analytics and our email service provider) may transfer and process personal data outside the European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, or reliance on an adequacy decision.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify newsletter subscribers of material changes and post the updated version on this page with a new "Last Updated" date. We encourage you to review this policy periodically.
13. Contact & DPO
For privacy-related requests, questions, or concerns:
1xBT Sports Media — Privacy Team
Email: privacy@1xbt-mobile.com
For EU residents: if you believe we have violated your rights under GDPR, you have the right to lodge a complaint with your local data protection supervisory authority.